French basketball sport is worried about life without its flagship brand Monaco: “We’re losing a brand.”
The Betclic Elite league, whose season unofficially kicks off with the LNB Super Cup competition this weekend at Roland-Garros, will start without the Roca Team, its star attraction in those recent years, particularly in the Euro League competition. A major blow to its appeal.
AS Monaco ‘s team absence from the starting grids leaves a huge void on the circuit, as the club from the Principality had made its mark and contributed significantly to the list of team achievements since its arrival on the big stage in the year 2015. French basketball is the first victim. Three-time French champion title in the year (2023, 2024, 2026), Euro league finalist (2025), quarter-finalist every year in the continental elite since the year 2022, winner of the Euro cup competition in (2021) and other trophies award, the Roca Team and its stars filled the stands but also the coffers of the clubs, through the luxury tax , instituted to compensate for its social and fiscal advantages.
Drop your comment here:
